Revenue increase in a single quarter — from identifying the exact drop-off points costing a client sales.
Projected annual savings identified through statistical modeling — from data already sitting untouched in their systems.
Medicare quality rating improvement — driven by patient behavior analysis and operational restructuring.
Customer retention lift — from a data-driven marketing strategy that measurably increased how long customers stuck around.
We Don't Guess. We Grow.
Data-driven web design, social strategy, and automation — built for small businesses that want results they can actually measure.
About Us
Most small businesses get sold on deliverables — a website, a posting schedule, a logo. We start somewhere different. We start with your data, identify what's actually holding you back, and build everything around that. No templates. No guesswork. Just a clear system designed to grow your business.
Castillo & Co. was founded in Houston, TX by a data analyst who spent years inside large corporations — where bad decisions are expensive and the data to make better ones was already sitting in the systems, untouched.
The pattern that kept emerging wasn't about the industries. It was about access. Enterprise companies have entire data teams. Small businesses don't — and most digital agencies aren't equipped to change that. We are. Every engagement starts with the data. Everything else follows from that.
Who We Work Best With
More Leads
Small businesses that want their website to actively generate qualified inquiries — not just exist.
Consistent Growth
Creators and brands ready to build a social media presence that compounds over time.
Time Back
Business owners who want their workflows automated so they can focus on the work that matters.
Two Ways to Work Together
Start with what you need. Add what you want.
Build
One-time or project-based work that gives your business a credible, high-performing presence online from day one.
Web Design & Development
- Custom, conversion-focused design
- Mobile-responsive & fast-loading
- On-page SEO setup
- Contact forms & CTA integration
Brand Identity & Visual Content
- Brand identity design
- Short-form video editing
- Digital asset creation
- Creative direction
Grow
Monthly and ongoing work that takes your foundation and turns it into measurable, compounding growth.
Social Media Strategy
- Platform audit & content strategy
- Content calendar & post templates
- Audience growth tactics
- Monthly performance reporting
AI & Workflow Automation
- Automated customer replies
- Workflow optimization
- AI tool integration
- Task automation setup
Analytics & Reporting
- Conversion rate tracking
- Social performance metrics
- Audience insights
- Growth forecasting
Results That Speak
We don't guess. We grow. Here's the proof:
12% revenue increase in a single quarter
Using data analysis and funnel strategy, I identified the exact drop-off points costing an e-commerce company sales — resulting in a 12% revenue increase in a single quarter.
$1.2M in projected annual savings
Used statistical modeling to analyze patient behavior for a healthcare provider, identifying inefficiencies that projected $1.2 million in annual cost savings — all from data already sitting in their systems, untouched.
10% lift in customer retention
Developed and executed a data-driven marketing strategy for an e-commerce brand that measurably increased how long customers stuck around — driving a 10% lift in retention.
Before founding Castillo & Co., I drove measurable results across e-commerce and healthcare — two of the most data-demanding industries there are. If I can move the needle in those environments, I can do it for your business.
7 Specific Fixes That Turn Small Business Websites Into Lead Machines
We audited 50+ small business sites and found the same gaps every time. This checklist covers the 7 highest-impact changes we apply to every client site first — specific fixes, not generic advice. Takes 30 minutes to work through. Most cost nothing to implement.
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What a Typical Engagement Looks Like
Every project is scoped to your specific needs. Here's what most clients work with us on — and what goes into each engagement.
Website Project
A custom site built to convert visitors into inquiries — from landing pages to full business sites.
- Custom design & development
- Mobile-responsive & fast-loading
- On-page SEO setup
- Contact form & CTA integration
Typical timeline: 3–5 weeks
Projects start at $2,500
Social Media Strategy
A data-driven growth plan built for your platform, audience, and business goals — delivered monthly.
- Platform audit & strategy doc
- Content calendar & post templates
- Audience growth tactics
- Monthly performance reporting
Ongoing monthly engagement
Engagements start at $1,200/month
Full Growth Package
Web design, social strategy, and automation combined — for businesses ready to go all-in on digital growth.
- Everything in Website + Social
- Workflow & reply automation
- Analytics dashboard setup
- Priority support & monthly reviews
Scoped to your timeline
Packages start at $3,500/month
Every engagement begins with a free 30-minute strategy call — we scope your project and give you a clear picture of investment before anything else.
Book a Free Strategy CallClient Results, In Their Words
The numbers tell part of the story. Here's the rest.
Before working with Castillo & Co., we were operating blind. Packeze had no data infrastructure — we genuinely didn't know which products were driving our business. They built our data warehouse from the ground up and translated those insights into a strategy that delivered a 12% revenue increase. That's not a small number for an e-commerce operation.
T. Thomas
Founder — Packeze
Let's Build Something Great
We are currently available for new projects and consulting opportunities. Fill out the form below or book a free 30-minute strategy call directly — we typically respond within 1 business day.
Or fill out the form below and we'll reach out to schedule a time.
Prefer direct email? pc@castilloandco.net